{"id":"e0840d33-30e4-423e-a152-3cd20890edb6","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results","description":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results is designed for impulse B2C learners aged 18–34 who usually arrive from social, creator, webinar, and mobile checkout funnels. In 9 lessons (~21 hours), the course turns the topic into a usable result through course orientation and outcomes, practical workflows and process design, and real cases and guided practice; the outcome is a launch kit built with GA4, UTM structures and landing pages.","contentLanguage":"en","coverUrl":null,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.354Z","durationSeconds":75600,"authorId":"6297bc12-bbf8-416d-b7b0-7540c885b51e","rating":4.625,"reviewCount":8,"expectedLessonsCount":9,"trailerUrl":null,"faq":[{"answer":"Some familiarity helps, but the course still aligns the basics before moving into applied work.","question":"Do I need prior experience?"},{"answer":"A comfortable pace is 3–5 hours per week. In total, the course includes 9 lessons and about 21 hours of guided work.","question":"How much time should I set aside each week?"},{"answer":"You will finish with a launch kit plus reusable materials built around GA4 and UTM structures.","question":"What will I finish the course with?"}],"learningOutcomes":null,"requirements":null,"levels":["advanced"],"firstLessonFreePreviewEnabled":false,"certificateEnabled":true,"isPlatformCourse":false,"pricingTiers":[{"id":"standard","name":"Standard","price":69,"features":[],"highlighted":true}],"minPricingTierPrice":69,"bonuses":[],"status":"READY","archivedAt":null,"categoryId":"5b26749a-e303-4a11-9481-31233b3331d3","lessons":[{"id":"7d0ce9ee-f628-410d-988c-e61a4097129a","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results — course orientation and outcomes","description":"Lesson 1 of 9 in Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results: work through course orientation and outcomes and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":8400,"position":0,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.298Z","courseId":"e0840d33-30e4-423e-a152-3cd20890edb6","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"fa8dbb08-578b-4112-bb2d-4a05f6a9af27","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results — practical workflows and process design","description":"Lesson 2 of 9 in Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results: work through practical workflows and process design and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":8400,"position":1,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.298Z","courseId":"e0840d33-30e4-423e-a152-3cd20890edb6","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"456bcff3-3279-420a-8407-3e8c74200f03","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results — real cases and guided practice","description":"Lesson 3 of 9 in Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results: work through real cases and guided practice and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":8400,"position":2,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.298Z","courseId":"e0840d33-30e4-423e-a152-3cd20890edb6","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"1cb22d29-d6df-4094-9357-af455bd82afb","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results — project build and review","description":"Lesson 4 of 9 in Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results: work through project build and review and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":8400,"position":3,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.298Z","courseId":"e0840d33-30e4-423e-a152-3cd20890edb6","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"f86bd213-6c97-4c34-a9d4-e2e102eedb33","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results — implementation, handoff, and next steps","description":"Lesson 5 of 9 in Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results: work through implementation, handoff, and next steps and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":8400,"position":4,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.298Z","courseId":"e0840d33-30e4-423e-a152-3cd20890edb6","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"ece8b67a-8793-43c0-9afd-caa2cdd4caff","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results — data handling and preparation","description":"Lesson 6 of 9 in Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results: work through data handling and preparation and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":8400,"position":5,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.298Z","courseId":"e0840d33-30e4-423e-a152-3cd20890edb6","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"302b360c-215e-4dd0-b6f9-d392f26ada0b","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results — advanced applications and extensions","description":"Lesson 7 of 9 in Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results: work through advanced applications and extensions and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":8400,"position":6,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.298Z","courseId":"e0840d33-30e4-423e-a152-3cd20890edb6","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"eeb977a3-e8a2-4f3b-a12e-4c04f560cfdc","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results — strategy, prioritization, and decisions","description":"Lesson 8 of 9 in Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results: work through strategy, prioritization, and decisions and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":8400,"position":7,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.298Z","courseId":"e0840d33-30e4-423e-a152-3cd20890edb6","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"be564d16-4332-4d6f-a008-b93f1ce37ad9","title":"Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results — metrics, quality, and decision criteria","description":"Lesson 9 of 9 in Foundations of Digital Marketing and E-commerce: Playbook — From Basics to Results: work through metrics, quality, and decision criteria and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":8400,"position":8,"createdAt":"2026-05-26T07:47:43.298Z","updatedAt":"2026-05-26T07:47:43.298Z","courseId":"e0840d33-30e4-423e-a152-3cd20890edb6","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null}],"author":{"id":"6297bc12-bbf8-416d-b7b0-7540c885b51e","name":"Joseph Price","avatarUrl":null,"bio":null,"socialLinks":null,"isPlatformRepresentative":false},"hasTeamOffer":false,"teamOfferSummary":null}