{"id":"b0ee4203-8b37-4e01-a46c-147f1b7f89c0","title":"Social Media Marketing: Blueprint — Operations and Decisions","description":"Social Media Marketing: Blueprint — Operations and Decisions is designed for career starters and switchers aged 25–34 who need a concrete, portfolio-ready result instead of abstract theory. Across 8 lessons and about 20 hours, the curriculum focuses on course orientation and outcomes, practical workflows and process design, and real cases and guided practice; the final deliverable is a launch kit assembled with UTM structures, GA4 and email sequences.","contentLanguage":"en","coverUrl":null,"createdAt":"2026-05-26T07:47:42.807Z","updatedAt":"2026-05-26T07:47:42.851Z","durationSeconds":72000,"authorId":"b0a74ac9-b1ce-4c7a-9a8c-28ad0ebe9196","rating":4.8,"reviewCount":5,"expectedLessonsCount":8,"trailerUrl":null,"faq":[{"answer":"Some familiarity helps, but the course still aligns the basics before moving into applied work.","question":"Do I need prior experience?"},{"answer":"A comfortable pace is 3–5 hours per week. In total, the course includes 8 lessons and about 20 hours of guided work.","question":"How much time should I set aside each week?"},{"answer":"You will finish with a launch kit plus reusable materials built around UTM structures and GA4.","question":"What will I finish the course with?"}],"learningOutcomes":null,"requirements":null,"levels":["advanced"],"firstLessonFreePreviewEnabled":false,"certificateEnabled":true,"isPlatformCourse":false,"pricingTiers":[{"id":"standard","name":"Standard","price":79,"features":[],"highlighted":true}],"minPricingTierPrice":79,"bonuses":[],"status":"READY","archivedAt":null,"categoryId":"5b26749a-e303-4a11-9481-31233b3331d3","lessons":[{"id":"c23eb53f-91e8-4656-a47b-baf117ec095f","title":"Social Media Marketing: Blueprint — Operations and Decisions — course orientation and outcomes","description":"Lesson 1 of 8 in Social Media Marketing: Blueprint — Operations and Decisions: work through course orientation and outcomes and turn the result into a reusable part of the final launch kit using UTM structures and GA4.","videoUrl":null,"videoFileName":null,"duration":9000,"position":0,"createdAt":"2026-05-26T07:47:42.807Z","updatedAt":"2026-05-26T07:47:42.807Z","courseId":"b0ee4203-8b37-4e01-a46c-147f1b7f89c0","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"041d5356-1fba-480d-ab0a-0d718f160531","title":"Social Media Marketing: Blueprint — Operations and Decisions — practical workflows and process design","description":"Lesson 2 of 8 in Social Media Marketing: Blueprint — Operations and Decisions: work through practical workflows and process design and turn the result into a reusable part of the final launch kit using UTM structures and GA4.","videoUrl":null,"videoFileName":null,"duration":9000,"position":1,"createdAt":"2026-05-26T07:47:42.807Z","updatedAt":"2026-05-26T07:47:42.807Z","courseId":"b0ee4203-8b37-4e01-a46c-147f1b7f89c0","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"14f74219-009d-4e01-bb6c-f5d3940ee8b1","title":"Social Media Marketing: Blueprint — Operations and Decisions — real cases and guided practice","description":"Lesson 3 of 8 in Social Media Marketing: Blueprint — Operations and Decisions: work through real cases and guided practice and turn the result into a reusable part of the final launch kit using UTM structures and GA4.","videoUrl":null,"videoFileName":null,"duration":9000,"position":2,"createdAt":"2026-05-26T07:47:42.807Z","updatedAt":"2026-05-26T07:47:42.807Z","courseId":"b0ee4203-8b37-4e01-a46c-147f1b7f89c0","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"b6a2853b-89fb-443e-944b-5b0837cee527","title":"Social Media Marketing: Blueprint — Operations and Decisions — project build and review","description":"Lesson 4 of 8 in Social Media Marketing: Blueprint — Operations and Decisions: work through project build and review and turn the result into a reusable part of the final launch kit using UTM structures and GA4.","videoUrl":null,"videoFileName":null,"duration":9000,"position":3,"createdAt":"2026-05-26T07:47:42.807Z","updatedAt":"2026-05-26T07:47:42.807Z","courseId":"b0ee4203-8b37-4e01-a46c-147f1b7f89c0","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"c3c4cd38-080c-44fe-a8fe-ae4b2e1db0b2","title":"Social Media Marketing: Blueprint — Operations and Decisions — implementation, handoff, and next steps","description":"Lesson 5 of 8 in Social Media Marketing: Blueprint — Operations and Decisions: work through implementation, handoff, and next steps and turn the result into a reusable part of the final launch kit using UTM structures and GA4.","videoUrl":null,"videoFileName":null,"duration":9000,"position":4,"createdAt":"2026-05-26T07:47:42.807Z","updatedAt":"2026-05-26T07:47:42.807Z","courseId":"b0ee4203-8b37-4e01-a46c-147f1b7f89c0","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"8e326410-f9b6-4bc4-8f28-d5c13c0354c1","title":"Social Media Marketing: Blueprint — Operations and Decisions — strategy, prioritization, and decisions","description":"Lesson 6 of 8 in Social Media Marketing: Blueprint — Operations and Decisions: work through strategy, prioritization, and decisions and turn the result into a reusable part of the final launch kit using UTM structures and GA4.","videoUrl":null,"videoFileName":null,"duration":9000,"position":5,"createdAt":"2026-05-26T07:47:42.807Z","updatedAt":"2026-05-26T07:47:42.807Z","courseId":"b0ee4203-8b37-4e01-a46c-147f1b7f89c0","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"9802a214-591e-4d5c-a0ac-bf5033030120","title":"Social Media Marketing: Blueprint — Operations and Decisions — advanced applications and extensions","description":"Lesson 7 of 8 in Social Media Marketing: Blueprint — Operations and Decisions: work through advanced applications and extensions and turn the result into a reusable part of the final launch kit using UTM structures and GA4.","videoUrl":null,"videoFileName":null,"duration":9000,"position":6,"createdAt":"2026-05-26T07:47:42.807Z","updatedAt":"2026-05-26T07:47:42.807Z","courseId":"b0ee4203-8b37-4e01-a46c-147f1b7f89c0","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"81c3e70e-5016-4755-8462-d78c7070ebf8","title":"Social Media Marketing: Blueprint — Operations and Decisions — data handling and preparation","description":"Lesson 8 of 8 in Social Media Marketing: Blueprint — Operations and Decisions: work through data handling and preparation and turn the result into a reusable part of the final launch kit using UTM structures and GA4.","videoUrl":null,"videoFileName":null,"duration":9000,"position":7,"createdAt":"2026-05-26T07:47:42.807Z","updatedAt":"2026-05-26T07:47:42.807Z","courseId":"b0ee4203-8b37-4e01-a46c-147f1b7f89c0","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null}],"author":{"id":"b0a74ac9-b1ce-4c7a-9a8c-28ad0ebe9196","name":"Alexander Price","avatarUrl":"https://lernrise.com/public/avatars/teacher-avatars/en/a859b5f3-41eb-4724-bb7e-484a17bec435.webp","bio":null,"socialLinks":null,"isPlatformRepresentative":false},"hasTeamOffer":false,"teamOfferSummary":null}