{"id":"8e4a6857-5a77-4eda-b574-eece5b4cfdfc","title":"Sales and Business Development: System — Foundations and Tools","description":"The course Sales and Business Development: System — Foundations and Tools is designed for professionals and managers aged 35–44 focused on ROI and leadership and turns the topic into a practical result instead of abstract theory. The program includes 7 lessons, applied work with pipeline, discovery call script and CRM, and a final communication playbook; the focus is communication and stakeholder alignment, practical workflows and process design and strategy, prioritization, and decisions.","contentLanguage":"en","coverUrl":"/course-covers/sales-and-business-development-system-foundations-an-c9f3d8ef-80b.webp","createdAt":"2026-05-26T07:45:42.620Z","updatedAt":"2026-05-26T07:51:46.055Z","durationSeconds":54000,"authorId":"97d6ce7d-4493-43c1-b93a-0a50a52643b3","rating":4.260869565217392,"reviewCount":23,"expectedLessonsCount":7,"trailerUrl":null,"faq":[{"answer":"No prior experience is required. The course starts with a clear ramp-up and then moves into foundations and tools.","question":"Do I need prior experience?"},{"answer":"A comfortable pace is 3–5 hours per week. In total, the course includes 7 lessons and about 15 hours of guided study.","question":"How much time should I set aside each week?"},{"answer":"You will finish with a communication playbook plus reusable materials built around pipeline, discovery call script and CRM.","question":"What will I finish the course with?"}],"learningOutcomes":null,"requirements":null,"levels":["advanced"],"firstLessonFreePreviewEnabled":false,"certificateEnabled":true,"isPlatformCourse":false,"pricingTiers":[{"id":"standard","name":"Standard","price":99,"features":[],"highlighted":true}],"minPricingTierPrice":99,"bonuses":[],"status":"READY","archivedAt":null,"categoryId":"5a915807-d742-49ae-a919-8754fe990d54","lessons":[{"id":"20d114d9-f08a-41a6-b94c-580f87661254","title":"Sales and Business Development: System — Foundations and Tools — course orientation and outcomes","description":"Lesson 1 of 7 in Sales and Business Development: System — Foundations and Tools: work through course orientation and outcomes in the context of Sales and Business Development, and turn the result into a reusable part of the final communication playbook using pipeline and discovery call script.","videoUrl":null,"videoFileName":null,"duration":7715,"position":0,"createdAt":"2026-05-26T07:45:42.620Z","updatedAt":"2026-05-26T07:45:42.620Z","courseId":"8e4a6857-5a77-4eda-b574-eece5b4cfdfc","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"60a6b7f4-3c5f-4980-83ef-3d62dd5abb56","title":"Sales and Business Development: System — Foundations and Tools — communication and stakeholder alignment","description":"Lesson 2 of 7 in Sales and Business Development: System — Foundations and Tools: work through communication and stakeholder alignment in the context of Sales and Business Development, and turn the result into a reusable part of the final communication playbook using pipeline and discovery call script.","videoUrl":null,"videoFileName":null,"duration":7715,"position":1,"createdAt":"2026-05-26T07:45:42.620Z","updatedAt":"2026-05-26T07:45:42.620Z","courseId":"8e4a6857-5a77-4eda-b574-eece5b4cfdfc","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"2afbc28e-f8f7-45c6-a157-207be8cb04b7","title":"Sales and Business Development: System — Foundations and Tools — practical workflows and process design","description":"Lesson 3 of 7 in Sales and Business Development: System — Foundations and Tools: work through practical workflows and process design in the context of Sales and Business Development, and turn the result into a reusable part of the final communication playbook using pipeline and discovery call script.","videoUrl":null,"videoFileName":null,"duration":7714,"position":2,"createdAt":"2026-05-26T07:45:42.620Z","updatedAt":"2026-05-26T07:45:42.620Z","courseId":"8e4a6857-5a77-4eda-b574-eece5b4cfdfc","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"4b78ae49-b951-4376-a352-056527006699","title":"Sales and Business Development: System — Foundations and Tools — strategy, prioritization, and decisions","description":"Lesson 4 of 7 in Sales and Business Development: System — Foundations and Tools: work through strategy, prioritization, and decisions in the context of Sales and Business Development, and turn the result into a reusable part of the final communication playbook using pipeline and discovery call script.","videoUrl":null,"videoFileName":null,"duration":7714,"position":3,"createdAt":"2026-05-26T07:45:42.620Z","updatedAt":"2026-05-26T07:45:42.620Z","courseId":"8e4a6857-5a77-4eda-b574-eece5b4cfdfc","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"965ef6f8-cba9-42c0-8ba0-c6fa5b5c54ec","title":"Sales and Business Development: System — Foundations and Tools — real cases and guided practice","description":"Lesson 5 of 7 in Sales and Business Development: System — Foundations and Tools: work through real cases and guided practice in the context of Sales and Business Development, and turn the result into a reusable part of the final communication playbook using pipeline and discovery call script.","videoUrl":null,"videoFileName":null,"duration":7714,"position":4,"createdAt":"2026-05-26T07:45:42.620Z","updatedAt":"2026-05-26T07:45:42.620Z","courseId":"8e4a6857-5a77-4eda-b574-eece5b4cfdfc","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"196f8335-a3e8-4491-b600-901558b06b20","title":"Sales and Business Development: System — Foundations and Tools — project build and review","description":"Lesson 6 of 7 in Sales and Business Development: System — Foundations and Tools: work through project build and review in the context of Sales and Business Development, and turn the result into a reusable part of the final communication playbook using pipeline and discovery call script.","videoUrl":null,"videoFileName":null,"duration":7714,"position":5,"createdAt":"2026-05-26T07:45:42.620Z","updatedAt":"2026-05-26T07:45:42.620Z","courseId":"8e4a6857-5a77-4eda-b574-eece5b4cfdfc","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"ebde2769-5387-415f-94e0-169b46d1f29a","title":"Sales and Business Development: System — Foundations and Tools — implementation, handoff, and next steps","description":"Lesson 7 of 7 in Sales and Business Development: System — Foundations and Tools: work through implementation, handoff, and next steps in the context of Sales and Business Development, and turn the result into a reusable part of the final communication playbook using pipeline and discovery call script.","videoUrl":null,"videoFileName":null,"duration":7714,"position":6,"createdAt":"2026-05-26T07:45:42.620Z","updatedAt":"2026-05-26T07:45:42.620Z","courseId":"8e4a6857-5a77-4eda-b574-eece5b4cfdfc","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null}],"author":{"id":"97d6ce7d-4493-43c1-b93a-0a50a52643b3","name":"Benjamin Bennett","avatarUrl":"https://lernrise.com/public/avatars/teacher-avatars/en/238207f6-edf4-4bde-bd70-00f42c6d2d6d.webp","bio":null,"socialLinks":null,"isPlatformRepresentative":false},"hasTeamOffer":false,"teamOfferSummary":null}