{"id":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","title":"AI for Marketing: Field Lab — Systems and Routines","description":"AI for Marketing: Field Lab — Systems and Routines is aimed at working specialists and managers aged 25–44 who need a structured upgrade they can deploy at work quickly. The program includes 9 lessons and about 22 hours, with emphasis on course orientation and outcomes, core concepts and mental models, and tools, setup, and learning environment; the capstone is a AI adoption playbook produced with Copilot, Gemini and automation flows.","contentLanguage":"en","coverUrl":"/course-covers/ai-for-marketing-field-lab-systems-and-routines-2c686480-ee0.webp","createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:51:41.017Z","durationSeconds":79200,"authorId":"dbb77753-2bd4-4f54-837d-5cb6e62bd7bd","rating":4.4,"reviewCount":5,"expectedLessonsCount":9,"trailerUrl":null,"faq":[{"answer":"Some familiarity helps, but the course still aligns the basics before moving into applied work.","question":"Do I need prior experience?"},{"answer":"A comfortable pace is 3–5 hours per week. In total, the course includes 9 lessons and about 22 hours of guided work.","question":"How much time should I set aside each week?"},{"answer":"You will finish with a AI adoption playbook plus reusable materials built around Copilot and Gemini.","question":"What will I finish the course with?"}],"learningOutcomes":null,"requirements":null,"levels":["advanced"],"firstLessonFreePreviewEnabled":false,"certificateEnabled":true,"isPlatformCourse":false,"pricingTiers":[{"id":"standard","name":"Standard","price":119,"features":[],"highlighted":true}],"minPricingTierPrice":119,"bonuses":[],"status":"READY","archivedAt":null,"categoryId":"869af918-d185-46b9-84fe-8c771c9f7b29","lessons":[{"id":"0f6cd1f1-2037-4879-982c-4adaccee00dd","title":"AI for Marketing: Field Lab — Systems and Routines — course orientation and outcomes","description":"Lesson 1 of 9 in AI for Marketing: Field Lab — Systems and Routines: work through course orientation and outcomes and turn the result into a reusable part of the final AI adoption playbook using Copilot and Gemini.","videoUrl":null,"videoFileName":null,"duration":8800,"position":0,"createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:47:12.567Z","courseId":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"b4c209cc-943d-4efe-a2db-30116c09d683","title":"AI for Marketing: Field Lab — Systems and Routines — core concepts and mental models","description":"Lesson 2 of 9 in AI for Marketing: Field Lab — Systems and Routines: work through core concepts and mental models and turn the result into a reusable part of the final AI adoption playbook using Copilot and Gemini.","videoUrl":null,"videoFileName":null,"duration":8800,"position":1,"createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:47:12.567Z","courseId":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"87f8b101-ff77-43bb-a8c9-47c158cb7826","title":"AI for Marketing: Field Lab — Systems and Routines — tools, setup, and learning environment","description":"Lesson 3 of 9 in AI for Marketing: Field Lab — Systems and Routines: work through tools, setup, and learning environment and turn the result into a reusable part of the final AI adoption playbook using Copilot and Gemini.","videoUrl":null,"videoFileName":null,"duration":8800,"position":2,"createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:47:12.567Z","courseId":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"bdd4c3d4-205c-457d-9b16-4fca18979d2c","title":"AI for Marketing: Field Lab — Systems and Routines — practical workflows and process design","description":"Lesson 4 of 9 in AI for Marketing: Field Lab — Systems and Routines: work through practical workflows and process design and turn the result into a reusable part of the final AI adoption playbook using Copilot and Gemini.","videoUrl":null,"videoFileName":null,"duration":8800,"position":3,"createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:47:12.567Z","courseId":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"fac78c3e-10e6-4077-9dc3-60ecbb75db20","title":"AI for Marketing: Field Lab — Systems and Routines — real cases and guided practice","description":"Lesson 5 of 9 in AI for Marketing: Field Lab — Systems and Routines: work through real cases and guided practice and turn the result into a reusable part of the final AI adoption playbook using Copilot and Gemini.","videoUrl":null,"videoFileName":null,"duration":8800,"position":4,"createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:47:12.567Z","courseId":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"17baa941-1e38-49c2-ae75-a192613f453a","title":"AI for Marketing: Field Lab — Systems and Routines — evaluation, quality, and safety","description":"Lesson 6 of 9 in AI for Marketing: Field Lab — Systems and Routines: work through evaluation, quality, and safety and turn the result into a reusable part of the final AI adoption playbook using Copilot and Gemini.","videoUrl":null,"videoFileName":null,"duration":8800,"position":5,"createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:47:12.567Z","courseId":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"23e533c4-39f5-4798-8627-836bf08406ac","title":"AI for Marketing: Field Lab — Systems and Routines — project build and review","description":"Lesson 7 of 9 in AI for Marketing: Field Lab — Systems and Routines: work through project build and review and turn the result into a reusable part of the final AI adoption playbook using Copilot and Gemini.","videoUrl":null,"videoFileName":null,"duration":8800,"position":6,"createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:47:12.567Z","courseId":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"f89514bf-0471-4b08-8c1f-0c24731513d3","title":"AI for Marketing: Field Lab — Systems and Routines — implementation, handoff, and next steps","description":"Lesson 8 of 9 in AI for Marketing: Field Lab — Systems and Routines: work through implementation, handoff, and next steps and turn the result into a reusable part of the final AI adoption playbook using Copilot and Gemini.","videoUrl":null,"videoFileName":null,"duration":8800,"position":7,"createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:47:12.567Z","courseId":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"f65af49c-bc20-4b57-b71c-946de0e98308","title":"AI for Marketing: Field Lab — Systems and Routines — troubleshooting and common pitfalls","description":"Lesson 9 of 9 in AI for Marketing: Field Lab — Systems and Routines: work through troubleshooting and common pitfalls and turn the result into a reusable part of the final AI adoption playbook using Copilot and Gemini.","videoUrl":null,"videoFileName":null,"duration":8800,"position":8,"createdAt":"2026-05-26T07:47:12.567Z","updatedAt":"2026-05-26T07:47:12.567Z","courseId":"5da1d3fa-d3c7-4e53-8492-bfe1e79f822b","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null}],"author":{"id":"dbb77753-2bd4-4f54-837d-5cb6e62bd7bd","name":"Michael Coleman","avatarUrl":"https://lernrise.com/public/avatars/teacher-avatars/en/fe575c83-2201-4b37-a80a-ea37f7b54a6b.webp","bio":null,"socialLinks":null,"isPlatformRepresentative":false},"hasTeamOffer":false,"teamOfferSummary":null}