{"id":"4d82539b-3065-45d1-89bb-17f550dfd4f5","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout","description":"Marketing Analytics: Residency — Templates, Metrics, and Rollout is aimed at B2C learners aged 18–34 who often arrive from creators, webinars, and mobile-first checkouts and need visible value fast. Across 11 lessons and about 25 hours, the course focuses on course orientation and outcomes, foundations and working vocabulary, and tools, setup, and environment; the capstone is a metrics dictionary built with Tableau and Power BI.","contentLanguage":"en","coverUrl":null,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.744Z","durationSeconds":90000,"authorId":"e1b09dd3-7135-4f1b-983b-1d8d61ddf24f","rating":4.4,"reviewCount":5,"expectedLessonsCount":11,"trailerUrl":null,"faq":[{"answer":"No prior experience is required. The first lessons create a clear ramp-up before the course moves into applied work.","question":"Do I need prior experience?"},{"answer":"A comfortable pace is 5–7 hours per week. In total, the course includes 11 lessons and about 25 hours of guided work.","question":"How much time should I set aside each week?"},{"answer":"You will finish with a metrics dictionary plus reusable materials built around Tableau and Power BI.","question":"What will I finish the course with?"}],"learningOutcomes":null,"requirements":null,"levels":["advanced"],"firstLessonFreePreviewEnabled":false,"certificateEnabled":true,"isPlatformCourse":false,"pricingTiers":[{"id":"standard","name":"Standard","price":129,"features":[],"highlighted":true}],"minPricingTierPrice":129,"bonuses":[],"status":"READY","archivedAt":null,"categoryId":"8426e212-0e70-4365-981a-f375e42464f6","lessons":[{"id":"71a98d63-1561-4336-b253-73524d62601b","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — course orientation and outcomes","description":"Lesson 1 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through course orientation and outcomes and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8182,"position":0,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"bc6b0148-f8e0-4467-9047-2d4ec389d1a1","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — foundations and working vocabulary","description":"Lesson 2 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through foundations and working vocabulary and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8182,"position":1,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"073b0892-e99f-4706-bb09-6a01b1bc04ee","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — tools, setup, and environment","description":"Lesson 3 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through tools, setup, and environment and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8182,"position":2,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"90cb0299-1953-4038-9a47-c6089336b3f6","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — project build","description":"Lesson 4 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through project build and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8182,"position":3,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"5f8317a0-281c-484f-9893-d0949ddf72b5","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — portfolio packaging","description":"Lesson 5 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through portfolio packaging and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8182,"position":4,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"73fb001d-1b2c-4873-843c-57e147f9075f","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — forecast review","description":"Lesson 6 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through forecast review and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8182,"position":5,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"1c22b73e-d11f-4339-aa6c-da9f70190a9f","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — analysis storytelling","description":"Lesson 7 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through analysis storytelling and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8182,"position":6,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"466f9324-c221-474b-83fd-ec0084a79ce1","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — guided cases and practice","description":"Lesson 8 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through guided cases and practice and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8182,"position":7,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"c9fbc7f2-9a48-4793-949a-55b50ce38cbb","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — implementation and adoption","description":"Lesson 9 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through implementation and adoption and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8182,"position":8,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"515b662a-759b-491f-acd2-98dd1ceee4fd","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — dashboard logic","description":"Lesson 10 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through dashboard logic and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8181,"position":9,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"9e75091f-9c96-437a-9d62-a8e3a19ac6fc","title":"Marketing Analytics: Residency — Templates, Metrics, and Rollout — quality, review, and risk control","description":"Lesson 11 of 11 in Marketing Analytics: Residency — Templates, Metrics, and Rollout: work through quality, review, and risk control and convert the result into a reusable part of the final metrics dictionary using Tableau and Power BI.","videoUrl":null,"videoFileName":null,"duration":8181,"position":10,"createdAt":"2026-05-26T07:51:08.674Z","updatedAt":"2026-05-26T07:51:08.674Z","courseId":"4d82539b-3065-45d1-89bb-17f550dfd4f5","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null}],"author":{"id":"e1b09dd3-7135-4f1b-983b-1d8d61ddf24f","name":"Wesley Russell","avatarUrl":null,"bio":null,"socialLinks":null,"isPlatformRepresentative":false},"hasTeamOffer":false,"teamOfferSummary":null}