{"id":"40655199-0311-49ba-aca7-ace6885c6754","title":"Social Media Marketing: Practicum — Portfolio and Practice","description":"Social Media Marketing: Practicum — Portfolio and Practice is designed for impulse B2C learners aged 18–34 who usually arrive from social, creator, webinar, and mobile checkout funnels. In 9 lessons (~24 hours), the course turns the topic into a usable result through course orientation and outcomes, practical workflows and process design, and real cases and guided practice; the outcome is a launch kit built with GA4, UTM structures and Google Ads.","contentLanguage":"en","coverUrl":null,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.546Z","durationSeconds":86400,"authorId":"04443822-f677-4a2d-bda5-2b284f248ea9","rating":4.4,"reviewCount":5,"expectedLessonsCount":9,"trailerUrl":null,"faq":[{"answer":"Basic familiarity is recommended. The opening block quickly aligns terminology and tools, then moves straight into hands-on implementation.","question":"Do I need prior experience?"},{"answer":"A comfortable pace is 3–5 hours per week. In total, the course includes 9 lessons and about 24 hours of guided work.","question":"How much time should I set aside each week?"},{"answer":"You will finish with a launch kit plus reusable materials built around GA4 and UTM structures.","question":"What will I finish the course with?"}],"learningOutcomes":null,"requirements":null,"levels":["advanced"],"firstLessonFreePreviewEnabled":false,"certificateEnabled":true,"isPlatformCourse":false,"pricingTiers":[{"id":"standard","name":"Standard","price":89,"features":[],"highlighted":true}],"minPricingTierPrice":89,"bonuses":[],"status":"READY","archivedAt":null,"categoryId":"5b26749a-e303-4a11-9481-31233b3331d3","lessons":[{"id":"57ca1d8f-289a-4685-9be2-6f2327dd29fe","title":"Social Media Marketing: Practicum — Portfolio and Practice — course orientation and outcomes","description":"Lesson 1 of 9 in Social Media Marketing: Practicum — Portfolio and Practice: work through course orientation and outcomes and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":9600,"position":0,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.505Z","courseId":"40655199-0311-49ba-aca7-ace6885c6754","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"fae12567-29c4-4618-8871-5e2dc8bbb14b","title":"Social Media Marketing: Practicum — Portfolio and Practice — practical workflows and process design","description":"Lesson 2 of 9 in Social Media Marketing: Practicum — Portfolio and Practice: work through practical workflows and process design and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":9600,"position":1,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.505Z","courseId":"40655199-0311-49ba-aca7-ace6885c6754","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"154d91b7-51ac-4e15-b0fc-778e3b037e00","title":"Social Media Marketing: Practicum — Portfolio and Practice — real cases and guided practice","description":"Lesson 3 of 9 in Social Media Marketing: Practicum — Portfolio and Practice: work through real cases and guided practice and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":9600,"position":2,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.505Z","courseId":"40655199-0311-49ba-aca7-ace6885c6754","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"11337992-a586-4260-8381-ca7f3efe6734","title":"Social Media Marketing: Practicum — Portfolio and Practice — project build and review","description":"Lesson 4 of 9 in Social Media Marketing: Practicum — Portfolio and Practice: work through project build and review and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":9600,"position":3,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.505Z","courseId":"40655199-0311-49ba-aca7-ace6885c6754","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"65bfe8b6-a9aa-4bb7-85fe-b2493e901893","title":"Social Media Marketing: Practicum — Portfolio and Practice — implementation, handoff, and next steps","description":"Lesson 5 of 9 in Social Media Marketing: Practicum — Portfolio and Practice: work through implementation, handoff, and next steps and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":9600,"position":4,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.505Z","courseId":"40655199-0311-49ba-aca7-ace6885c6754","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"d6f5a029-70e8-4426-a2b1-79379e2abd0b","title":"Social Media Marketing: Practicum — Portfolio and Practice — metrics, quality, and decision criteria","description":"Lesson 6 of 9 in Social Media Marketing: Practicum — Portfolio and Practice: work through metrics, quality, and decision criteria and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":9600,"position":5,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.505Z","courseId":"40655199-0311-49ba-aca7-ace6885c6754","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"0dc728aa-cdba-49ec-9792-4a1d3572c942","title":"Social Media Marketing: Practicum — Portfolio and Practice — strategy, prioritization, and decisions","description":"Lesson 7 of 9 in Social Media Marketing: Practicum — Portfolio and Practice: work through strategy, prioritization, and decisions and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":9600,"position":6,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.505Z","courseId":"40655199-0311-49ba-aca7-ace6885c6754","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"f0c4a61a-0482-4d42-a4cf-2c93ecf52b70","title":"Social Media Marketing: Practicum — Portfolio and Practice — advanced applications and extensions","description":"Lesson 8 of 9 in Social Media Marketing: Practicum — Portfolio and Practice: work through advanced applications and extensions and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":9600,"position":7,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.505Z","courseId":"40655199-0311-49ba-aca7-ace6885c6754","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"75f9aea7-efb8-4d1f-8618-666134023751","title":"Social Media Marketing: Practicum — Portfolio and Practice — data handling and preparation","description":"Lesson 9 of 9 in Social Media Marketing: Practicum — Portfolio and Practice: work through data handling and preparation and turn the result into a reusable part of the final launch kit using GA4 and UTM structures.","videoUrl":null,"videoFileName":null,"duration":9600,"position":8,"createdAt":"2026-05-26T07:47:42.505Z","updatedAt":"2026-05-26T07:47:42.505Z","courseId":"40655199-0311-49ba-aca7-ace6885c6754","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null}],"author":{"id":"04443822-f677-4a2d-bda5-2b284f248ea9","name":"Theodore Porter","avatarUrl":"https://lernrise.com/public/avatars/teacher-avatars/en/71532abf-b71c-4ab4-9b8d-1d2a5487ed4b.webp","bio":null,"socialLinks":null,"isPlatformRepresentative":false},"hasTeamOffer":false,"teamOfferSummary":null}