{"id":"3c97dc9b-69bc-4263-b8f0-c42c009ec160","title":"Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation","description":"Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation is designed for career starters and switchers aged 25–34 who need a concrete, portfolio-ready result instead of abstract theory. Across 7 lessons and about 13 hours, the curriculum focuses on course orientation and outcomes, practical workflows and process design, and real cases and guided practice; the final deliverable is a campaign plan assembled with landing pages, Google Ads and UTM structures.","contentLanguage":"en","coverUrl":null,"createdAt":"2026-05-26T07:47:44.306Z","updatedAt":"2026-05-26T07:47:44.442Z","durationSeconds":46800,"authorId":"299b7369-0b77-4c73-bbb6-036f8c3dc30b","rating":4.241935483870968,"reviewCount":62,"expectedLessonsCount":7,"trailerUrl":null,"faq":[{"answer":"No prior experience is required. The first lessons create a clean ramp-up before moving into applied scenarios.","question":"Do I need prior experience?"},{"answer":"A comfortable pace is 3–5 hours per week. In total, the course includes 7 lessons and about 13 hours of guided work.","question":"How much time should I set aside each week?"},{"answer":"You will finish with a campaign plan plus reusable materials built around landing pages and Google Ads.","question":"What will I finish the course with?"}],"learningOutcomes":null,"requirements":null,"levels":["advanced"],"firstLessonFreePreviewEnabled":false,"certificateEnabled":true,"isPlatformCourse":false,"pricingTiers":[{"id":"standard","name":"Standard","price":59,"features":[],"highlighted":true}],"minPricingTierPrice":59,"bonuses":[],"status":"READY","archivedAt":null,"categoryId":"5b26749a-e303-4a11-9481-31233b3331d3","lessons":[{"id":"a5a4374a-2045-47fa-aef6-1b221bcc3191","title":"Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation — course orientation and outcomes","description":"Lesson 1 of 7 in Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation: work through course orientation and outcomes and turn the result into a reusable part of the final campaign plan using landing pages and Google Ads.","videoUrl":null,"videoFileName":null,"duration":6686,"position":0,"createdAt":"2026-05-26T07:47:44.306Z","updatedAt":"2026-05-26T07:47:44.306Z","courseId":"3c97dc9b-69bc-4263-b8f0-c42c009ec160","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"dfa8d644-ef58-4280-96a4-7cbb363a87d2","title":"Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation — practical workflows and process design","description":"Lesson 2 of 7 in Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation: work through practical workflows and process design and turn the result into a reusable part of the final campaign plan using landing pages and Google Ads.","videoUrl":null,"videoFileName":null,"duration":6686,"position":1,"createdAt":"2026-05-26T07:47:44.306Z","updatedAt":"2026-05-26T07:47:44.306Z","courseId":"3c97dc9b-69bc-4263-b8f0-c42c009ec160","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"63556b2c-e4e0-4d31-ab68-29a64cb3bf9b","title":"Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation — real cases and guided practice","description":"Lesson 3 of 7 in Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation: work through real cases and guided practice and turn the result into a reusable part of the final campaign plan using landing pages and Google Ads.","videoUrl":null,"videoFileName":null,"duration":6686,"position":2,"createdAt":"2026-05-26T07:47:44.306Z","updatedAt":"2026-05-26T07:47:44.306Z","courseId":"3c97dc9b-69bc-4263-b8f0-c42c009ec160","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"6e9809de-5e3a-498c-8f0b-cf1485082377","title":"Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation — project build and review","description":"Lesson 4 of 7 in Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation: work through project build and review and turn the result into a reusable part of the final campaign plan using landing pages and Google Ads.","videoUrl":null,"videoFileName":null,"duration":6686,"position":3,"createdAt":"2026-05-26T07:47:44.306Z","updatedAt":"2026-05-26T07:47:44.306Z","courseId":"3c97dc9b-69bc-4263-b8f0-c42c009ec160","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"531737f0-3304-432c-99ac-3fed6ef3264e","title":"Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation — implementation, handoff, and next steps","description":"Lesson 5 of 7 in Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation: work through implementation, handoff, and next steps and turn the result into a reusable part of the final campaign plan using landing pages and Google Ads.","videoUrl":null,"videoFileName":null,"duration":6686,"position":4,"createdAt":"2026-05-26T07:47:44.306Z","updatedAt":"2026-05-26T07:47:44.306Z","courseId":"3c97dc9b-69bc-4263-b8f0-c42c009ec160","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"0e8e5c20-39c3-4843-b6f9-678b74d9b500","title":"Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation — advanced applications and extensions","description":"Lesson 6 of 7 in Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation: work through advanced applications and extensions and turn the result into a reusable part of the final campaign plan using landing pages and Google Ads.","videoUrl":null,"videoFileName":null,"duration":6685,"position":5,"createdAt":"2026-05-26T07:47:44.306Z","updatedAt":"2026-05-26T07:47:44.306Z","courseId":"3c97dc9b-69bc-4263-b8f0-c42c009ec160","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null},{"id":"a961b6b4-2af0-4f87-b6e0-6e21611f065f","title":"Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation — metrics, quality, and decision criteria","description":"Lesson 7 of 7 in Foundations of Digital Marketing and E-commerce: Studio — Tooling and Automation: work through metrics, quality, and decision criteria and turn the result into a reusable part of the final campaign plan using landing pages and Google Ads.","videoUrl":null,"videoFileName":null,"duration":6685,"position":6,"createdAt":"2026-05-26T07:47:44.306Z","updatedAt":"2026-05-26T07:47:44.306Z","courseId":"3c97dc9b-69bc-4263-b8f0-c42c009ec160","attachments":null,"dripDelayDays":null,"isFreePreview":false,"previewStartSeconds":0,"previewEndSeconds":null,"prerequisiteId":null,"unlockAt":null,"availablePricingTierIds":null}],"author":{"id":"299b7369-0b77-4c73-bbb6-036f8c3dc30b","name":"Benjamin Ramsey","avatarUrl":"https://lernrise.com/public/avatars/teacher-avatars/en/ce0dbb61-d72f-4d71-a2f7-2aefff2ed4ca.webp","bio":null,"socialLinks":null,"isPlatformRepresentative":false},"hasTeamOffer":false,"teamOfferSummary":null}